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Be different...
in ways your customers won’t forget and your competition won’t see coming.
This Fingerprint Brands guide by Rebecca Horan includes unexpected and overlooked ways to break through the noise by flipping industry norms, creating memorable experiences, and rethinking the ways your brand connects with its audience.
Along the way, you'll find both real-world and hypothetical examples to spark ideas tailored to your business.
"Rebecca's creativity has helped us think through how best to reach a new customer base when launching our product. She is extremely thorough and knowledgeable and incredibly adept at understanding our consumer and priorities."
Hey there, I'm rebecca
If you didn't land here via my website, here's the short version: I help businesses create strong brand foundations, unique positioning and messaging that understands and connects with their audience.
© 2026 Rebecca Horan Consulting LLC. All Rights Reserved.
Who Is This For?
These strategies work across business models and stages — from one-person ventures to companies in active growth.
And don’t worry: I call out when a specific strategy may not be the best fit for certain industries or business models. No cookie-cutter advice for you!
Stop blending in. Leave your mark.